Most oilfield services companies are caught in a trap. They typically start as a specialty company that is really good at delivering or executing one or two products or services. Then they start to take on more and more. Before long there are 10 product lines, and then 20. And the same engineering staff is pulled in multiple directions to try and keep up with technological demands. As the size of these oilfield service behemoths continues to expand, so does their inability to focus on customers and on solving customer problems.